Nice to meet you!
My Grandma started to work in the entertainment business together with my Grandfather in 1961.
Grandpa was the producer of the disco tune "Born to be alive" and the first one ever to sign Madonna.
Fast forward to the ’90s.
My mother created the "At The Villa" club, which ruled the Belgian nightlife for the better part of the decade.
A born clubber, I quickly left the sandbox to play around in my mother's club. Parties, music, and showbiz were in my blood ever since.
10/15 years ago, model for Dominique Models, muse, media columnist, and trends catalyst, I became the alternative mascot of Brussels. I had loads of fun working as an event planner, organizing my own concepts as well as building events for major brands and fashion publications.
My work for the Elle magazine as a blogger and content creator introduced me to community management & marketing. And guess what? In 2009, I started my own webzine Brussels is burning with my best friend and at the same time created my own communication and art direction agency ADdigital.
As a freelancer, I partnered with large retail brands like New Look, Hermes Benelux Scandinavia SA, Nike, Diesel, Tommy Hilfiger, Disaronno, Xandres, and PR offices like Sophie Carree Press Agency, Unlimited PR, and Tan-dem.
In 2014, I relocated to Amsterdam to work for other fashion brands and started my own company named « Club Claudine » and worked for several party concepts such as Kalinichta, Latinichta, and Tropikali Festival.
Fast forward to today.
I still organize events but I've added a new string to my bow, digital marketing.
I am also a label manager for my own digital music distribution service.
And finally, with my younger brother, we manage the music catalog of my grandfather, Jean Vanloo.
I am curious, creative, and always open to new challenges. Let's talk about it!